GREAT BIG LITTLE THANKS
Philips pride themselves in manufacturing product that make a difference to peoples everyday lives, all over the world. As part of the Philips Home social marketing strategy we were commissioned to produce content for their #BigLittleThanks campaign.
Instead of focusing on a specific product, the concept for the campaign showed a snapshot into 4 users lives. The narrative is based around an individual saying “thank you” to their loved one for the little things they do every day.
200% KPI for new followers
Shot across 2 days in 4 rural locations in the south of England we produced a single main film with 4 spin-off videos showing each thank you in full. In addition a series of photographs were shot along side and used to create additional content for social media, encouraging followers to thank their loved ones for all the little things they do day to day.