Infogol is a brand new service brought to the betting world by Timeform.
In the form of an app and online portal it uses real-time data to analyse pre and in-play football matches giving accurate assessments on the likelihood of events occurring, and the subsequent value that can be found in betting odds.
As licensing of real in-game footage was unmanageable for this we had to be creative in how we brought the piece to life. By using dynamic titles and illustrative motion graphics, supported by a punchy soundtrack, we were able to bring still images to life whilst adding an air of excitement and clearly communicating what xG and Info is.
Pushed live on social media and centre stage at the biggest gaming event of the year, the piece made a bold statement and has been well received all round.
“We commissioned Third Aspect to produce a promotional video for our Infogol Football App – and were not disappointed. It showed how analysis of in-game events can be converted to bet-supporting content, whilst helping to visualise and explain the concept of expected goals, targeting both B2B and B2C markets. Ross’ understanding of the subject matter came across immediately and we were impressed how the team managed to utilise their animation skills to bring our statistics to life. Third Aspect’s flexibility, responsiveness and efficient communications were very much appreciated and a quick turnaround was no problem. It was a fabulous piece of work and very well received by customers at the ICE exhibition.”
Dean – Marketing Manager