iOS PROMO VIDEOS
As part of the launch of the the iOS apps for Mecca Bingo we were commissioned to produce videos that showcased the benefits and features of both the iPad and iPhone.
In tandem with this we were tasked in producing an engaging 15 second sting for their “Text Tuesday” mms promotion.
The campaign was scheduled for use across a wide spectrum of channels, from social media and app store use to MMS distribution.
Over 50,000 UK wide impressions
To adhere to the varied requirements of the publication platforms we needed to develop a trio of messages that would work together and have unique visuals to adhere to each set of guidelines.
By producing all the pieces using a backbone of actual app visuals we were able to present the same message in a variety of engaging visual styles.
The final animations were published on the iOS app store, across the UK in clubs and distributed via social media and MMS.