ON:SPEC

LOOK SPECTACULAR

 

On:Spec are the North Easts leading wholesale optical company, with the largest range of designer frames in the region. Despite this the main customer base was previously the over 50’s using NHS vouchers.
We were brought in to create a new digital presence for On:Spec, modernising their marketing strategy and expanding their customer base into a younger more fashion savvy audience.

 

CLIENT

On:Spec

 

 

CONTENT

Campaign

 

 

STATS

Reach of over 40,000 in 6 months

5,000 engagements

Due to the lack of any existing digital presence we unusually found ourselves working with a completely blank canvas. So our first stop was creating content to generate an engaging presence on Facebook, Twitter and Instagram.
After a 3 month build-up we launched their first campaign – Look Spectacular. The concept played on the “spec” element of the name and hashtag to suggest that no look is complete without a great pair of designer glasses to match.